Here at LAWCRAFT, we take branding seriously. We try to express our brand in everything we do, from our website to our business cards to the pleadings we file in court. When you are committed to your brand, it helps if everyone on your team has a clear understanding of what that brand is. It’s helpful to communicate that in a way that is simple, visual, and visceral. This is an exercise that I call “brand math”.
It’s simple. Take two related images that comprise what your brand represents and lay them out side-by-side next to your own logo. Like so:
This conveys what we are all about. Though, I confess, I have a preference for this geekier version:
What does your brand math look like? Tweet it to us @LAWCRAFTfirm, using #BrandMath.